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Fake online dating profiles have long been a problem in the UK, with the BBC’s respected Panorama programme highlighting a figure as high as 1 million in the UK alone, as long ago as 2013. Over the last week ‘Catfishing’ – the use of fake or fraudulent profiles on online dating sites and apps has become a massive issue. With the Labour MP for Stockport Ann Coffey, utilising an adjournment debate in the House of Commons to bring the issue to the attention of her colleagues across all parties. Here we look at catfishing – setting your mind at rest from an Attractive Partners perspective.

We all know that humour, intelligence and warmth are wildly attractive human traits. However, it’s also no secret that when considering a potential match, most of us are guilty of judging a book by its cover. To maximise your chances of making a great first impression, we’re going to explain how to create the perfect profile picture.

Two years ago, Rowella James – author of the inspirational novel ‘From Darkness to Truth’ – decided to join an online dating agency. With many of her peers already married, or in long-term relationships, Rowella was finding it increasingly difficult to meet interesting, single men. Though opportunities to ‘settle’ had arisen in the past, she had always been clear on what she was looking for – “That intuitive knowing that I had truly met someone I wanted to spend the rest of my life with.” Disappointingly, her decision to turn to the internet for help illustrated perfectly why online dating leaves romantics cold.

Attractive Partners Ltd is today delighted to announce our Dating Safely Campaign launch, through our industry body the Dating Agency Association.

At Attractive Partners we want to make the journey to find a new partner as enjoyable as we can but we are aware of so many shocking stories that have emanated from online dating in recent years, that now is the time to say ‘enough is enough’ and to really urge those taking part in dating to be careful out there. We believe that the Dating Safely Campaign can maker a huge contribution to safer dating and making that search for an exciting new partner fun again.